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Viad Corp invests in Flyover Iceland

Viad Corp (NYSE: VVI) has acquired a majority stake in the Icelandic entity Esja Attractions and thus secured an ideal location in Reykjavik to construct FlyOver Iceland, expected to open in 2019. "Reykjavik, Iceland is a perfect location for a FlyOver attraction as the region is enjoying robust tourism growth with visitation expected to reach 2.7 million by 2019,” says Steve Moster, Viad's president and CEO.

FlyOver Iceland - coming in 2019

FlyOver Iceland, virtual flight ride theater, will be modeled after the highly successful FlyOver Canada attraction, acquired by Viad Corp's Pursuit. FlyOver Iceland will be offering guests an exhilarating virtual flight experience over some of the country's most spectacular scenery and natural wonders.

David Barry, president of Pursuit, said, “With this acquisition, we achieve another strategic milestone for Pursuit by growing the FlyOver concept into a new iconic destination. We are excited to partner with Esja’s team of seasoned professionals who bring deep experience in the Icelandic market, which is quickly rising in popularity as a global tourism destination. Through our collective expertise, we are well-positioned to drive strong growth and profitability from this investment while enhancing Pursuit’s high-margin attractions portfolio.”
 
The location in Reykjavik is by the bustling old harbour, near the city centre and close to a number of other attractions and services.
 

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