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The first Hyatt Centric hotel in the Nordics to open in Reykjavik

Iceland's first Hyatt branded hotel in Reykjavik has been announced. The 169 room centrally located hotel will also be the first Hyatt Centric lifestyle hotel to open in the Nordic countries.

“Over the past year we have spent a great deal of time understanding the Nordic market and getting to know the hotel developers and owners in Iceland. Hyatt Centric Reykjavík will mark the first Hyatt hotel in Iceland, an important milestone for us,” said Peter Norman, senior vice president of development, Hyatt. “Hyatt Centric Reykjavík not only demonstrates our unprecedented growth in the upscale lifestyle segment in Europe, but also our commitment to expand Hyatt's brand footprint in a market currently dominated by independent, regional players.”
 
Hyatt Hotels Corporation (NYSE: H) entered into a franchise agreement with Icelandic real estate company Reitir fasteignafelag hf according to the official press release
 
The Hyatt Centric is a brand of full-service lifestyle hotels, located in prime destinations. Hyatt Centric Reykjavík will offer modern accommodations, three food and beverage outlets, including a pop-up rooftop bar overlooking Iceland's capital city, and ameeting facilities.

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