Pursuit, VIAD's collection of iconic destination travel experiences, will operate the lagoon in partnership with Geothermal Lagoon ehf, the Icelandic company that owns the lagoon assets. Steve Moster, Viad's president and chief executive officer, said, "With a scenic oceanfront location, and close proximity to downtown Reykjavik, this lagoon will offer guests a convenient, world-class experience that connects them to an iconic place known for its natural beauty and geothermal resources.”
The Geothermal Lagoon experience is located on the tip of the Karsnes peninsula in Kopavogur municipality, centrally located and close to Reykjavik city centre. See VIAD's full announcement.
This summer Pursuit opened the Flyover Iceland attraction in the exciting Grandi harbour district in Reykjavik.