Opportunities in the tourism industry in Iceland have never been better

With strong political and business supportpublic-private partnerships and ever- growing numbers of visitors to the country, tourism in Iceland is a true area of growth. The advantages that Iceland offers the sector are largely based on:

  • Location: midway between Europe and USA
  • Nature: breathtaking nature is the most popular attraction to visitors
  • Cultural identity: a distinct history and culture

The role of these factors in increasing Iceland's attraction to tourists ensure long-term opportunities in areas such as travel, accommodation and excursions.

Reasons to choose Iceland:

A perfect location with excellent transport links

  • Iceland's location at the midway point between Europe and the USA makes it widely accessible to tourists and visitors.
  • Ever-improving international and domestic transport links increase the associated opportunities for tourist ventures.

A natural landscape that attracts the world

  • Iceland's natural treasures are world famous and accessible through a variety of short and longer trips. 
  • The international interests in the country's natural assets offer ever-increasing opportunities for the tourism industry, from accommodation to excursion packages.

Rich history and culture

  • Iceland's historical heritage is among its most attractive assets to visitors.
  • This also applies to the country's cultural identity, from the Viking Sagas to the vibrant artistic and musical scene of today.
  • Tourist experiences focused on these attractions create a wide range of possibilities for tourist-based businesses.

Safe, independent and family friendly

  • Iceland has a distinct personality as a destination that isn't compromised by mass tourism.
  • The low crime rate, lack of overcrowding and hospitality create a strong and attractive identity for tourists.

A variety of business and economic advantages

  • Public private partnerships, and strong interest in developing tourist sites, create an excellent environment for investment in a rapidly increasing sector.
  • Favourable exchange rates and government support strengthen the opportunities for the industry.

A wide range of opportunities and untapped potential

  • From a need for high-end hotels to increasing Iceland's image as a destination outside of high season, the possibilities for the tourist industry remain ever evolving.

Get in touch

For further information on the benefits of establishing a business in Iceland please feel free to contact us.


Arnar Guðmundsson

Project Manager
+354 511 4000
E-mail: arnar[at]

For further information

Strategy for Icelandic tourism

Extract from a Master Mapping report

Quality of Life

Throughout the years, Iceland has been placed on top of lists in terms of happiness and general satisfaction. Lively culture, high life expectancy, and excellent education system are just a few of the many great qualities of living in Iceland.